Welcome to the world of Hello Necole!


Hi, I’m Necole! Grab your favorite drink, settle in, and let’s chat like old friends.

After months of debating, I finally hit “publish” and am relaunching my Substack—welcome, and thank you for being here!

If you’re coming over from Instagram, TikTok, or any other corner of the internet, you’re the real MVP! And if this is your first time stumbling across my content, I’m so glad we found each other. Stick around—I think you’ll love it here.

A little about me
I’ve worn a few hats over the years. I spent a decade as a celebrity blogger, bumping shoulders with celebrities, flying around the world (hello Rihanna’s 777 tour), and living my best life while building a media empire that garnered over 20 million monthly views. I then walked away from it all at the height of its success and founded a media and lifestyle empire xoNecole, which I sold in 2017. Now, I’m in the thick of my third act, growing My Happy Flo, a wellness brand dedicated to helping women achieve pain-free periods.

2014 Necole versus 2024 Necole

Originally from Maryland, I’ve also spent time soaking up the sun in California and Arizona and battling the brutal winters of New York. When I’m not working, you can catch me playing tennis, traveling, or surrounded by sunflowers (my favorite).

I’m deeply passionate about holistic health, sharing knowledge, and connecting with women navigating the ups and downs of business, wellness, and life.

Why I’m back to writing on Substack


Blogging was always my very first love, and I’ve missed it. Social media is great, but there’s something magical about creating long-form content—digging deeper into the things that truly matter.

This Substack will be my space to share entrepreneurial lessons, wellness tips, how I’m navigating dating and personal stories. Think of it as a behind-the-scenes peek into my life and business journey, sprinkled with a bit of inspiration and humor.

What to expect:


I plan to post weekly notes on Sundays where I’ll share:

  • Candid reflections on entrepreneurship and growing a brand

  • My wellness toolbox

  • Some personal tidbits

  • And the occasional deep dive into life lessons I’m learning along the way

Eventually, I might introduce subscriber-only perks, like exclusive essays and live chats, but for now, it’s all free.

Also, if there is any perspective you’d like for me to blog about. let me know!

Thanks for being here, and I’ll see you in the next edition of the Hello Necole newsletter🌸

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The after-life of a retired celebrity blogger turned wellness e-comm founder. Hard-learned lessons and the ins and outs of entrepreneurship. Subscribe for my weekly musings straight to your inbox!

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3x Founder with 1 exit figuring this thing out called life. It's time for an update after a 4 year hiatus