Read an interesting article titled Instagram Is Dead (It Just Doesn’t Know It Yet) today and I’d love to know your thoughts. To increase productivity and mindfulness, I’ve already narrowed my social media usage down to mainly Twitter. If you could narrow it down to using just one social media platform, which one would it be?
I would keep instagram. Clubhouse in my opinion is going to be the demise of creativity & people’s hardworking podcast. A platform that goes 24 hrs 7days a week giving out EVERY secret, every gem to everyone is eventually going to hurt a lot of creatives.
When things become more normal I highly doubt that people will spend as many hours & energy on ClubHouse. They will all be back to living their lives, vacationing, running businesses,etc & wanting to post pictures about it.
I've taken myself from my main socials for six months for a week now and it has been blessing. My mental health has been in the best place it has ever been - anxiety has reduced by 50%. I've created a separate fb and Instagram where I follow people who inspire me whether its faith, growth mindset and personal development. I have no followers and I like it like that. My feed is done in two minutes and my head is mostly in a book and writing. Contemplating whether I will ever go back on my main socials because information overload and comparison was not conducive for my mind. Also, I miss the time of pre-socials where life was more simple and I had more time.
I'm not a fan of social media, and although I don't post, I do like the visuals on IG best. I'm never thrilled about trying to have lengthy convos online, and I can't stand all the chatter of Twitter, so I like that I don't have to see a zillion opinions if I don't want to. I also like finding new businesses/products/organizations to support.
I make money through IG but I am enjoying the conversation of Clubhouse. But, I don’t have the time to dedicate to all those conversations as a business owner. I’d like the option of joining in on the conversations in Clubhouse but I prefer the conciseness of promoting, communicating and growing business through IG.
Twitter because it seems to have more substance than instagram to me. I think instagram has become more of a marketing platform. Which is fine when I’m looking for a black owned product or something. However, sometimes I don’t want to be bothered with looking at it.
I decided to take a break from IG & Twitter during January, and I already feel so much better. I agree with you regarding IG and how noisy & performative it is now. If I could narrow it down to one, I would definitely choose Twitter. As chaotic as it might be, some days, it still feels real.
Thanks for sharing this article Necole! I've definitely stepped away from instagram in favour of being more intentional on Twitter as well. I've already noticed more ease and that I don't carry the same pressure or anxiety on that platform.
Clubhouse. There’s so much connection learning and networking. Love taking it back old school to when you can hear a persons tone. Never been a fan of texting or Twitter. I read the feeds but I don’t tweet. I will say Twitter is where you want to be to hear/read about it first.
I think as the “minding my business” saga continues, people are no longer interested in seeing the IG facades and CAP! Twitter is my go to for everything.
I’m not a fan of any social media. I deleted Twitter long ago. Facebook is terrible but many people and businesses use Facebook groups as their community forum. Instagram I still have because some small businesses still make that their business platform instead of a traditional website. Clubhouse is using the same formula that first made Facebook popular: create FOMO through exclusivity (*drifts back to the days of an exclusively college-student Facebook world). How many platforms do we need to converse with the same people about the same topics? What is the point of joining more platforms if we are just posting screenshots of our comments from other platforms?
With that said, I’m not against socializing online. When I joined communities like The Budgetnista’s Live Richer Academy, Therapy For Black Girls, Latesha Byrd’s Career Coaching Community, GoodReads Black Literary Authors of Color, and even here, I prefer that the community be within the website or allow for personal connections. For example, the response here didn’t require a social media log in. I can read other comments and know I trust your website to protect our information since it’s a personal connection/investment for you.
I would love it if we could avoid having to join another social media platform and instead create our own community lists and forums within your website in a “member’s only” area that allow us to share anything without it being lost at the bottom of an endless scroll once posted. Maybe create a networking directory that includes a preferred way to communicate (I.e. email, social media, website, etc.), strengths, goals, etc. that encourages in-person or IRL community. You excellently created that opportunity with your events in Atlanta. It would be great to expand that or have smaller communities for those of us that are in other states. Lastly, I think creators like you Necole deserve your own app. I am more willing to download an XONecole app
I apologize this is so long. I also just was using XONecole as a hypothetical example. Please know I was not attempting to tell you how to run your business or criticize you. I just wanted to provide my alternatives to social media since I didn’t provide a platform.
Twitter user here. I've recently deleted all of my Instagram posts. It's such a meme-driven platform now and has lost its luster. Social media as a whole has not what it used to be. I think people are searching for something new. At the end of the day, only so many selfies, food, and mindless posts one can stomach.
I got off all social media platforms November 2019 & it was the best move I could’ve made for myself, the comparison game was so unhealthy, the constant feeling of having to keep up. I listen to a lot of podcast now, I watch YouTube, and read more blogs these days. I feel so much calmer without it, I also feel much more In tune with myself, more real.
It would be Twitter as well. I take frequent breaks from IG because to me it’s not the same IG it use to be. I literally deleted over 400 pictures off my IG page last week. I definitely foresee in the near future just deactivating my account completely.
I don’t think it will become another MySpace. What I think is more likely based in the trends is that it will become a full fledged eCommerce platform. Instagram has completely changed the way marketing is done.
Instagram kills my self esteem when I’m feeling low. I’ve logged out of my personal account until I have something of value to share or offer. I’ve resorted back to Facebook for my ‘social’ media use. It’s where I can connect with my actual family and childhood friends. It feels like more of a safe space for me. Especially when it comes to sharing moments with my daughter and life wins and reflections. Instagram feels like a soul sucking monster sometimes. 🥴
Personally, it’s Twitter for me because: Black Twitter and it keeps me informed, entertained and allows me to engage with others. However for my brand, Notedd, it’s been hard to keep a steady audience on Twitter whereas I’m able to reach and engage more on Instagram. It’s definitely a competition on Instagram but there’s an an ability to partner and leverage name and likeness more on Instagram for someone like myself who is growing a brand.
I still enjoy IG but I’m not suuuuper into social media to have much of a professional opinion.
And I personally don’t believe Clubhouse will last, it’s kinda riding a high wave because Celebs and millionaires are on there. Once everyone is invited and the dust settles, I think it won’t last.
I have no clue how Clubhouse works :( IG can be overwhelming so I will likely take a break, I like Pinterest and still frequent Facebook since my family is on there.
Wow this is a good topic from a business perspective. I have a FB group but do not get as much engagement. I feel the same about IG but it appears more engagement is there. My question right now is what to do choose the right platform
I have fallen in love with Twitter, but I'm so late to the game but I love reading now just tweets but threads to get differences of opinion and insight. But I've heard that I need to try Clubhouse.
I am the same way with Twitter! It is the only platform that doesn't take away my energy. I only have IG for business but I struggle to post regularly because it's just overwhelming to me, as an empath. Twitter has always been and will always be my fav!
I still use Instagram, but more for wellness pages, spiritual links, etc. I've had Twitter for a couple of years, and just started using it. Trying to get a following on Twitter is hard lol. FB is very toxic, so I don't visit there too much. Just found out I can access Clubhouse from my iPad, so I may try that (I don't have an iPhone). In 2021, my goal is to not be on social media as much.
I definitely do not use any social media platform. Just youtube for TedTalks. I also look at black women affirmations and black women self-help blogs. What are some things that you ladies do to keep off of socials? I am trying to start back reading, but college keeps me hella busy. I am a biochemistry major (and that just speaks for itself)
I still enjoy IG the most but primarily because it allows me to do my live Wives Wine Down show and engage with others. I’m more visual though anyway. I’m random when it comes to Twitter but Twitter definitely keeps me laughing. Real talk though - if it wasn’t for my personal brand, I don’t think I’d be on social as much anyway.
Pinterest. It is consistently inspiring, I am not worried about followers or following certain people. My feed is always curated based on what I'm interested in. It's a visual vision board for me and I love it. It's a breath of fresh air for me.
IMHO, Zuckerberg and his cronies ruined Instagram by making it TOO 'commercial'. The algorithm is terrible. The majority of posts I see aren't even from people I actually follow. If you are using IG for your small business, as I am, it's especially unfair.....since from time to time, you are paying for your posts to get more visibility. Every dollar counts, but it seems the 'small businesses' dollars aren't respected. Not to mention the networking events and opportunities that are constantly missed now, due to never seeing posts by accounts you actually follow. I don't mind paying for more visibility. Like, I get it. BUT....at LEAST make the Algorithm chronological again.
Having used multiple social media’s - Twitter will have to be my favorite thus far. IG is good for looking at pictures, maybe reading some captions (prefer to come up with my own - like people watching), starting a business, and engaging in different discussions. It may not end like MySpace, but it will be put on a shelf.
I'm with you on Twitter. It is my favorite platform for learning and building relationships. I got off IG and FB in early 2019, got on IG briefly during pandemic, and posted a Christmas card on FB. That's it.
Several points about the article:
1) IG is evolving into a social commerce platform. Shops is the focus.
2) Email doesn't have a 100% deliverability rate, but it is better and more dependable than social.
3) Content creators have always paid. It wasn't monetary, but with the attention and network they brought to the platform through their time and creativity.
The biggest challenge is changing user behavior. Users can adopt new platforms, but many times want the same features as previous platforms. We can also find similar behavior across platforms.
For personal use, I would choose Facebook, as I enjoy chatting in groups with like minds. As a creative, I enjoy IG for curating visual content for my brand, but the ever changing algorithms and the shadow banning of my page has turned me off. I have Twitter, but I cannot get into it. I'm not interested in the impending s**t show that is Clubhouse.
I'm torn between Facebook and Twitter. I'm not a fan of IG because you can't post links and most people only care about being Insta-famous and not really interacting with followers.
I pretty much stick to Twitter ( to be informed and to get laughs from Black Twitter) and YouTube , I deleted my Instagram app , not the account just the app. As for clubhouse I haven’t been invited yet , but it’s all good. There’s so much out there and who knows what’s around the corner . I try to limit my social media usage it can become all encompassing if you let it.
I'm currently reading the book The Art of Gathering, and it reshaped how I look at social media because it's a digital place for people to gather. To answer your question, if I had to narrow it down to one platform (which is hard, haha), it would either be Club House or Youtube.
For me, this makes perfect sense because I am a podcaster and videographer.
I actually just wrote a similar article on Medium talking about what Club House was doing right. It wasn't until after I shared my perspective and started reading The Art of Gathering that I realized my preferred way of communicating or interacting on social media is audio and video.
I think Instagram or other social media sites are "dead" only if they are no longer serving the purpose you signed up to use the platform for. Moving forward, I'm planning to be more intentional and aware of how I'm using each platform and what is the reason why I keep it.
Early on, I kept my Facebook because many apps required that you had one for you to sign on and use other platforms; now, it has got somewhat better where you can sign in using just an email. Overall, I don't think we need every platform; I think we need to understand which way we prefer to connect, stay connected, and the medium we choose to communicate with others.
I am not a fan of Social Media as it is. I use it out of necessity, to draw those who would connect with my passions together but overall I try to limit my time on it. I don't use Twitter, especially after Clown prez was on & fact that medium allows such bullying. My main sm is Instagram but I recently was invited to Club House and absolutely love it! Actual conversations vast topics and people to connect with. End of the day these are all just tools. If we remain aware and use them accordingly, they can both serve a purpose to our brands and we can just keep things moving.
I used to have Twitter years ago. But now I am limited to xoTribe, Facebook, Instagram, and now Clubhouse. If I had choose it would be a split between Clubhouse because the ability to gain insight and xoTribe because it’s been my saving grace and a safe space all of last year.
Honestly, I think that there are benefits to each of them. Right now my target audience focuses on women ages 21-45 and many of them browse IG daily and enjoy engaging in Facebook Group discussions. I am on Clubhouse and see value in it, but there are still so many who are unable to access it that it limits the reach for my followers. I need to be more consistent on twitter and utilize the reach there. I can't even imagine instagram becoming another Myspace. That would be tragic.
Wow this was a very interesting article. I just returned to social media after half a year hiatus. I'm only using IG and Clubhouse (both mostly for business) but I have drastically altered my consumption. I receive no notifications on my phone and I do my best to to limit my time on each app but I prefer Clubhouse more now because of all the value it provides. Tho, admittedly it was quite overwhelming at first. I noticed the decline in appeal especially with the younger generations. In the nonprofit I work, we're doing our best to figure out how to cultivate consistent engagement with youth on social media and IG ain't it. I didn't think of it turning into a myspace tho. That's hilariously sad lol...but oh well. Nothing lasts forever.
I haven’t had social media for three years. I currently don’t foresee me getting back into it. But of all the platforms, it’s something specially about Twitter..
I would say Clubhouse is it for me right now. I love the talks and receiving all of the information. I am also slowly straying from IG. I like it but it’s a distraction. I have picked certain times to check IG and plan on sticking to this plan.
I still enjoy IG but I do need a break when the cap is at an all time high. I just got into Clubhouse and It’s great, but I am very selective about who I follow on there.
Twitter hands down. It’s not heavy-aesthetic like IG. There’s no need for perfection like IG. IG is heavy on ads/sponsored posts that users see less and less of account posts they actually follow i.e. seeing posts from friends 2-3 days later. (Yes I know about the algorithm... but still). However I don’t think IG will take the same course like MySpace. Because IG has a discoverable-sense to it, IG is beneficial for small and large brands to be seen/discovered far more easier than they would on Twitter. IG has shifted: brands now depend on IG, while people less depend on IG. People can use Twitter for direct, relaxed interactions with one another. This wouldn’t translate the same for IG. And I have a host of other thoughts but that’s what I’ll share for now lol
If I had to narrow it down, Twitter would be my choice also. It's more engaging than the other platforms. I limited my time on FB years ago because it's so boring, and IG is getting to that point also. There's nothing to see there anymore and I may post something twice a year, if that.
Twitter. I only got an Instagram because celebs were posting pics on the platform and only giving the link on Twitter. I was tired of clicking the link.
Twitter for sure! Instagram is such a vanity platform and I don't take enough pictures or videos to keep up LOL!
I would keep instagram. Clubhouse in my opinion is going to be the demise of creativity & people’s hardworking podcast. A platform that goes 24 hrs 7days a week giving out EVERY secret, every gem to everyone is eventually going to hurt a lot of creatives.
When things become more normal I highly doubt that people will spend as many hours & energy on ClubHouse. They will all be back to living their lives, vacationing, running businesses,etc & wanting to post pictures about it.
I've taken myself from my main socials for six months for a week now and it has been blessing. My mental health has been in the best place it has ever been - anxiety has reduced by 50%. I've created a separate fb and Instagram where I follow people who inspire me whether its faith, growth mindset and personal development. I have no followers and I like it like that. My feed is done in two minutes and my head is mostly in a book and writing. Contemplating whether I will ever go back on my main socials because information overload and comparison was not conducive for my mind. Also, I miss the time of pre-socials where life was more simple and I had more time.
I'm not a fan of social media, and although I don't post, I do like the visuals on IG best. I'm never thrilled about trying to have lengthy convos online, and I can't stand all the chatter of Twitter, so I like that I don't have to see a zillion opinions if I don't want to. I also like finding new businesses/products/organizations to support.
I make money through IG but I am enjoying the conversation of Clubhouse. But, I don’t have the time to dedicate to all those conversations as a business owner. I’d like the option of joining in on the conversations in Clubhouse but I prefer the conciseness of promoting, communicating and growing business through IG.
Twitter because it seems to have more substance than instagram to me. I think instagram has become more of a marketing platform. Which is fine when I’m looking for a black owned product or something. However, sometimes I don’t want to be bothered with looking at it.
I decided to take a break from IG & Twitter during January, and I already feel so much better. I agree with you regarding IG and how noisy & performative it is now. If I could narrow it down to one, I would definitely choose Twitter. As chaotic as it might be, some days, it still feels real.
Thanks for sharing this article Necole! I've definitely stepped away from instagram in favour of being more intentional on Twitter as well. I've already noticed more ease and that I don't carry the same pressure or anxiety on that platform.
Clubhouse. There’s so much connection learning and networking. Love taking it back old school to when you can hear a persons tone. Never been a fan of texting or Twitter. I read the feeds but I don’t tweet. I will say Twitter is where you want to be to hear/read about it first.
I think as the “minding my business” saga continues, people are no longer interested in seeing the IG facades and CAP! Twitter is my go to for everything.
I’m not a fan of any social media. I deleted Twitter long ago. Facebook is terrible but many people and businesses use Facebook groups as their community forum. Instagram I still have because some small businesses still make that their business platform instead of a traditional website. Clubhouse is using the same formula that first made Facebook popular: create FOMO through exclusivity (*drifts back to the days of an exclusively college-student Facebook world). How many platforms do we need to converse with the same people about the same topics? What is the point of joining more platforms if we are just posting screenshots of our comments from other platforms?
With that said, I’m not against socializing online. When I joined communities like The Budgetnista’s Live Richer Academy, Therapy For Black Girls, Latesha Byrd’s Career Coaching Community, GoodReads Black Literary Authors of Color, and even here, I prefer that the community be within the website or allow for personal connections. For example, the response here didn’t require a social media log in. I can read other comments and know I trust your website to protect our information since it’s a personal connection/investment for you.
I would love it if we could avoid having to join another social media platform and instead create our own community lists and forums within your website in a “member’s only” area that allow us to share anything without it being lost at the bottom of an endless scroll once posted. Maybe create a networking directory that includes a preferred way to communicate (I.e. email, social media, website, etc.), strengths, goals, etc. that encourages in-person or IRL community. You excellently created that opportunity with your events in Atlanta. It would be great to expand that or have smaller communities for those of us that are in other states. Lastly, I think creators like you Necole deserve your own app. I am more willing to download an XONecole app
I apologize this is so long. I also just was using XONecole as a hypothetical example. Please know I was not attempting to tell you how to run your business or criticize you. I just wanted to provide my alternatives to social media since I didn’t provide a platform.
Twitter user here. I've recently deleted all of my Instagram posts. It's such a meme-driven platform now and has lost its luster. Social media as a whole has not what it used to be. I think people are searching for something new. At the end of the day, only so many selfies, food, and mindless posts one can stomach.
I got off all social media platforms November 2019 & it was the best move I could’ve made for myself, the comparison game was so unhealthy, the constant feeling of having to keep up. I listen to a lot of podcast now, I watch YouTube, and read more blogs these days. I feel so much calmer without it, I also feel much more In tune with myself, more real.
It would be Twitter as well. I take frequent breaks from IG because to me it’s not the same IG it use to be. I literally deleted over 400 pictures off my IG page last week. I definitely foresee in the near future just deactivating my account completely.
I don’t think it will become another MySpace. What I think is more likely based in the trends is that it will become a full fledged eCommerce platform. Instagram has completely changed the way marketing is done.
Instagram kills my self esteem when I’m feeling low. I’ve logged out of my personal account until I have something of value to share or offer. I’ve resorted back to Facebook for my ‘social’ media use. It’s where I can connect with my actual family and childhood friends. It feels like more of a safe space for me. Especially when it comes to sharing moments with my daughter and life wins and reflections. Instagram feels like a soul sucking monster sometimes. 🥴
Personally, it’s Twitter for me because: Black Twitter and it keeps me informed, entertained and allows me to engage with others. However for my brand, Notedd, it’s been hard to keep a steady audience on Twitter whereas I’m able to reach and engage more on Instagram. It’s definitely a competition on Instagram but there’s an an ability to partner and leverage name and likeness more on Instagram for someone like myself who is growing a brand.
I still enjoy IG but I’m not suuuuper into social media to have much of a professional opinion.
And I personally don’t believe Clubhouse will last, it’s kinda riding a high wave because Celebs and millionaires are on there. Once everyone is invited and the dust settles, I think it won’t last.
But I guess we’ll see?
I have no clue how Clubhouse works :( IG can be overwhelming so I will likely take a break, I like Pinterest and still frequent Facebook since my family is on there.
Wow this is a good topic from a business perspective. I have a FB group but do not get as much engagement. I feel the same about IG but it appears more engagement is there. My question right now is what to do choose the right platform
I have fallen in love with Twitter, but I'm so late to the game but I love reading now just tweets but threads to get differences of opinion and insight. But I've heard that I need to try Clubhouse.
I am the same way with Twitter! It is the only platform that doesn't take away my energy. I only have IG for business but I struggle to post regularly because it's just overwhelming to me, as an empath. Twitter has always been and will always be my fav!
I still use Instagram, but more for wellness pages, spiritual links, etc. I've had Twitter for a couple of years, and just started using it. Trying to get a following on Twitter is hard lol. FB is very toxic, so I don't visit there too much. Just found out I can access Clubhouse from my iPad, so I may try that (I don't have an iPhone). In 2021, my goal is to not be on social media as much.
I definitely do not use any social media platform. Just youtube for TedTalks. I also look at black women affirmations and black women self-help blogs. What are some things that you ladies do to keep off of socials? I am trying to start back reading, but college keeps me hella busy. I am a biochemistry major (and that just speaks for itself)
I still enjoy IG the most but primarily because it allows me to do my live Wives Wine Down show and engage with others. I’m more visual though anyway. I’m random when it comes to Twitter but Twitter definitely keeps me laughing. Real talk though - if it wasn’t for my personal brand, I don’t think I’d be on social as much anyway.
Twitter all the way. Learning how to work Clubhouse because I believe it is a great way to REALLY network once you follow the right ppl.
Pinterest. It is consistently inspiring, I am not worried about followers or following certain people. My feed is always curated based on what I'm interested in. It's a visual vision board for me and I love it. It's a breath of fresh air for me.
IMHO, Zuckerberg and his cronies ruined Instagram by making it TOO 'commercial'. The algorithm is terrible. The majority of posts I see aren't even from people I actually follow. If you are using IG for your small business, as I am, it's especially unfair.....since from time to time, you are paying for your posts to get more visibility. Every dollar counts, but it seems the 'small businesses' dollars aren't respected. Not to mention the networking events and opportunities that are constantly missed now, due to never seeing posts by accounts you actually follow. I don't mind paying for more visibility. Like, I get it. BUT....at LEAST make the Algorithm chronological again.
Having used multiple social media’s - Twitter will have to be my favorite thus far. IG is good for looking at pictures, maybe reading some captions (prefer to come up with my own - like people watching), starting a business, and engaging in different discussions. It may not end like MySpace, but it will be put on a shelf.
I'm with you on Twitter. It is my favorite platform for learning and building relationships. I got off IG and FB in early 2019, got on IG briefly during pandemic, and posted a Christmas card on FB. That's it.
Several points about the article:
1) IG is evolving into a social commerce platform. Shops is the focus.
2) Email doesn't have a 100% deliverability rate, but it is better and more dependable than social.
3) Content creators have always paid. It wasn't monetary, but with the attention and network they brought to the platform through their time and creativity.
The biggest challenge is changing user behavior. Users can adopt new platforms, but many times want the same features as previous platforms. We can also find similar behavior across platforms.
Enjoyed the share, thank you!
For personal use, I would choose Facebook, as I enjoy chatting in groups with like minds. As a creative, I enjoy IG for curating visual content for my brand, but the ever changing algorithms and the shadow banning of my page has turned me off. I have Twitter, but I cannot get into it. I'm not interested in the impending s**t show that is Clubhouse.
I'm torn between Facebook and Twitter. I'm not a fan of IG because you can't post links and most people only care about being Insta-famous and not really interacting with followers.
I pretty much stick to Twitter ( to be informed and to get laughs from Black Twitter) and YouTube , I deleted my Instagram app , not the account just the app. As for clubhouse I haven’t been invited yet , but it’s all good. There’s so much out there and who knows what’s around the corner . I try to limit my social media usage it can become all encompassing if you let it.
Clubhouse.
Wow, I love this question, Necole!
I'm currently reading the book The Art of Gathering, and it reshaped how I look at social media because it's a digital place for people to gather. To answer your question, if I had to narrow it down to one platform (which is hard, haha), it would either be Club House or Youtube.
For me, this makes perfect sense because I am a podcaster and videographer.
I actually just wrote a similar article on Medium talking about what Club House was doing right. It wasn't until after I shared my perspective and started reading The Art of Gathering that I realized my preferred way of communicating or interacting on social media is audio and video.
I think Instagram or other social media sites are "dead" only if they are no longer serving the purpose you signed up to use the platform for. Moving forward, I'm planning to be more intentional and aware of how I'm using each platform and what is the reason why I keep it.
Early on, I kept my Facebook because many apps required that you had one for you to sign on and use other platforms; now, it has got somewhat better where you can sign in using just an email. Overall, I don't think we need every platform; I think we need to understand which way we prefer to connect, stay connected, and the medium we choose to communicate with others.
Twitter as I feel the content has less to do with an aesthetic and is tailored to the info I’m interested in. I’m hardly on Instagram.
I am not a fan of Social Media as it is. I use it out of necessity, to draw those who would connect with my passions together but overall I try to limit my time on it. I don't use Twitter, especially after Clown prez was on & fact that medium allows such bullying. My main sm is Instagram but I recently was invited to Club House and absolutely love it! Actual conversations vast topics and people to connect with. End of the day these are all just tools. If we remain aware and use them accordingly, they can both serve a purpose to our brands and we can just keep things moving.
I used to have Twitter years ago. But now I am limited to xoTribe, Facebook, Instagram, and now Clubhouse. If I had choose it would be a split between Clubhouse because the ability to gain insight and xoTribe because it’s been my saving grace and a safe space all of last year.
Honestly, I think that there are benefits to each of them. Right now my target audience focuses on women ages 21-45 and many of them browse IG daily and enjoy engaging in Facebook Group discussions. I am on Clubhouse and see value in it, but there are still so many who are unable to access it that it limits the reach for my followers. I need to be more consistent on twitter and utilize the reach there. I can't even imagine instagram becoming another Myspace. That would be tragic.
Wow this was a very interesting article. I just returned to social media after half a year hiatus. I'm only using IG and Clubhouse (both mostly for business) but I have drastically altered my consumption. I receive no notifications on my phone and I do my best to to limit my time on each app but I prefer Clubhouse more now because of all the value it provides. Tho, admittedly it was quite overwhelming at first. I noticed the decline in appeal especially with the younger generations. In the nonprofit I work, we're doing our best to figure out how to cultivate consistent engagement with youth on social media and IG ain't it. I didn't think of it turning into a myspace tho. That's hilariously sad lol...but oh well. Nothing lasts forever.
I haven’t had social media for three years. I currently don’t foresee me getting back into it. But of all the platforms, it’s something specially about Twitter..
I would say Clubhouse is it for me right now. I love the talks and receiving all of the information. I am also slowly straying from IG. I like it but it’s a distraction. I have picked certain times to check IG and plan on sticking to this plan.
I'm currently using snapchat and watching videos on YouTube. I got rid of everything else.
I still enjoy IG but I do need a break when the cap is at an all time high. I just got into Clubhouse and It’s great, but I am very selective about who I follow on there.
Twitter hands down. It’s not heavy-aesthetic like IG. There’s no need for perfection like IG. IG is heavy on ads/sponsored posts that users see less and less of account posts they actually follow i.e. seeing posts from friends 2-3 days later. (Yes I know about the algorithm... but still). However I don’t think IG will take the same course like MySpace. Because IG has a discoverable-sense to it, IG is beneficial for small and large brands to be seen/discovered far more easier than they would on Twitter. IG has shifted: brands now depend on IG, while people less depend on IG. People can use Twitter for direct, relaxed interactions with one another. This wouldn’t translate the same for IG. And I have a host of other thoughts but that’s what I’ll share for now lol
Twitter,even the pandemic hasn't opened some peoples eye to what is important.
If I had to narrow it down, Twitter would be my choice also. It's more engaging than the other platforms. I limited my time on FB years ago because it's so boring, and IG is getting to that point also. There's nothing to see there anymore and I may post something twice a year, if that.
Twitter. I only got an Instagram because celebs were posting pics on the platform and only giving the link on Twitter. I was tired of clicking the link.